Out with the Goats, in with the Camelids


Once known as the most luxurious fiber in the fashion industry, cashmere has quickly faded into the brooding shadows of mass consumption and factory production. Wool from cashmere goats has outgrown its time in the lime light, and who is the new star on the rise? None other than the cutest and cuddliest South American natives: Alpacas.

In the early 1990s, India’s booming cashmere industry sold themselves out to consumerism, thus resulting in a forfeit of integrity and quality of most cashmere garments. The industry moved from the villages of a rural community to the factories of the world’s largest exporting country- China. What was once produced with love by hand has grown to be produced with expediency by machines. This movement resulted in lower quality products being produced at an exponentially higher rate, eventually devaluing the once world renown delicacy in fashion.

In the last few decades, the quality of cashmere has declined rapidly as the rat race has become more concerned with quantity than quality. Contrary to this, the durability and luxuriousness of Alpaca wool has yet to be paralleled.

Our Pearth Alpaca blankets are 100% handmade in Ecuador by indigenous artisans who are honoring and upholding an Andean tradition that dates back thousands of years. Unlike the often scratchy fabric of sheep’s wool and the lightly knitted framework of cashmere, Alpaca wool is tightly bound to create an irresistibly soft blanket that is self-warming, naturally water resistant, and hypoallergenic. This monumental step forward in fashion is just the beginning of an industrial revolution that is not only more beneficial than its competitors for the economy, but also for the environment and for its consumers.